Target Dips Its Toes Into the High-End Consignment Space
In partnership with ThredUP, the retail giant offered gift cards in exchange for clothes donations
Target stitched together a new bartering system whereby they exchanged customer gift cards for participant’s lightly used clothes. Target teamed up with ThredUP, the online high-end consignment store, in the hunt for hiqh-quality children’s clothing, woman’s clothing, handbags and shoes.
(This was a limited-time event Target and ThredUp have already concluded.)
Consumers who were interested in taking part of the exchange system had to order a Clean Out bag from ThredUP’s website. Any of the clothes they might be looking for, as listed on their site, would fit into the bag and be dropped off or shipped out to them. ThredUP were responsible for fairly giving consumers the amount they thought the item deserved. Any items that went for over $60 would garner Target gift cards. Those valued below the $60 threshold would be paid on the spot. All items bringing in above the $60 mark would be compensated for once the item sold.
The thredUP + Target program was intended to work in the favor of both companies. Target gets the positive media feedback about engaging in an initiative of this nature while ThredUP receives clothes it can sell to its customer base. The gift cards ThredUP sent to those who contributed would work exclusively at Target and could be used when purchasing anything in the store.
Any item ThredUP happened to not use would go through a recycling process. The company doesn’t go into detail about what this would entail, though they assure consumers they did this responsibly. Owners could request to have their items back if ThredUP did not accept them. However, this came at a $12.99 cost to the owner, with the items being shipped back ASAP.
Though the program has ended with Target, ThredUP still offers compensation through PayPal using the same system.
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