Amazon.com answers question, what’s for dinner?
Amazon.com has expanded its Prime Now restaurant delivery service to Los Angeles in a move seen as a precursor to expansion of the food ordering capability to all 18 market where the one-hour Prime Now delivery service is offered.
Amazon’s Prime Now one-hour delivery service has expanded in Los Angeles to include delivery from local restaurants. Using the Prime Now mobile app, Prime members in Los Angeles can view participating restaurants, browse menus, place orders, track the status of their delivery, and watch delivery driver progress in real time.
“Los Angeles is known for great local restaurants with cuisines from around world,” said Gus Lopez, general manager, Amazon Restaurants. “We’re excited to offer Amazon Prime customers in Los Angeles a fast and convenient way to enjoy some of the city's best restaurants without having to stand in line or brave the traffic.”
Restaurant delivery on Prime Now is available in select Los Angeles ZIP codes and will expand in the coming days. Prime members can download the Prime Now app or visit the Prime Now page to enter their ZIP code and see if Prime Now is available in their area. In ZIP codes where restaurant delivery is available, customers will see Restaurants on the home page.
Restaurant delivery on Prime Now offers customers transparent pricing with no menu markups or hidden service fees, and delivery on all orders is free for a limited time. Customers pay using the information already stored in their Amazon account.
Amazon rolled out the same local restaurant delivery feature to Prime Now customers in Portland, Oregon in October and Seattle in September, following the launch of alcohol delivery in the Seattle area. The company has steadily expanded Prime Now’s product assortment and geographic range since it launched the service in New York City in 2014.
In addition, Tech Crunch reports Amazon plans to bring restaurant delivery to all 18 U.S. metro areas where Prime Now is currently available, with significant expansion through the end of 2015 and into first quarter 2016.
Prime Now may never be able to offer all things to all things consumers, but clearly Amazon wants omnichannel shoppers to think of Prime Now to satisfy an increasingly varied range of needs.
“Los Angeles is known for great local restaurants with cuisines from around world,” said Gus Lopez, general manager, Amazon Restaurants. “We’re excited to offer Amazon Prime customers in Los Angeles a fast and convenient way to enjoy some of the city's best restaurants without having to stand in line or brave the traffic.”
Restaurant delivery on Prime Now is available in select Los Angeles ZIP codes and will expand in the coming days. Prime members can download the Prime Now app or visit the Prime Now page to enter their ZIP code and see if Prime Now is available in their area. In ZIP codes where restaurant delivery is available, customers will see Restaurants on the home page.
Restaurant delivery on Prime Now offers customers transparent pricing with no menu markups or hidden service fees, and delivery on all orders is free for a limited time. Customers pay using the information already stored in their Amazon account.
Amazon rolled out the same local restaurant delivery feature to Prime Now customers in Portland, Oregon in October and Seattle in September, following the launch of alcohol delivery in the Seattle area. The company has steadily expanded Prime Now’s product assortment and geographic range since it launched the service in New York City in 2014.
In addition, Tech Crunch reports Amazon plans to bring restaurant delivery to all 18 U.S. metro areas where Prime Now is currently available, with significant expansion through the end of 2015 and into first quarter 2016.
Prime Now may never be able to offer all things to all things consumers, but clearly Amazon wants omnichannel shoppers to think of Prime Now to satisfy an increasingly varied range of needs.
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