Danielle Ricketts on 09 February 2017
The way in which consumers buy from retailers is constantly changing and recently, it’s rapidly evolved with an increase in the adoption of omnichannel retail strategies. The customer journey has become less predictable. It’s become more difficult for merchants to offer the consistent and excellent customer experience that consumers expect.
There’s tonnes of evidence to support why an omnichannel retail offering is so incredibly important in today’s retail landscape. We wanted to share a few of our favourite statistics to emphasize how a consistent omnichannel customer experience could increase your sales and profit:
- Omnichannel shoppers spend an average of 10% more when shopping online
- 75% of shoppers rate shipping costs as being the most important buying factor
- Shoppers rarely buy on their first-touch, with 92% of online consumers having no intention to buy during a first visit
- 5 in 6 Americans admit to impulse buying
- 45% of digital buyers worldwide said that reading reviews, comments and feedback on social media influences their shopping behaviour.
We created this infographic to show you how every customer journey is now different and how important it is to embrace an omnichannel retail strategy. These 5 examples show various customer journeys, all different and all unique. From the omnichannel savvy customer to the last-minute buyer, and the researcher to the impulse shopper, this infographic features them all.
This infographic is taken from our recent guide, ‘An Introduction to Omnichannel Retail’, written by independent retail expert Nicole Leinbach Reyhle from Retail Minded, which explores everything omnichannel including:
- Understanding omnichannel retail
- What omnichannel means for independent retailers
- Finding the right omnichannel blend for your store
- The reality of why omnichannel matters
- Action steps to help merchants become more omnichannel focused
Download the guide today to find out how an omnichannel retail strategy can help you take your business to the next level.
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