Maersk Line's Innovative Smart Reefers

By Aiswarya Lakshmi

Saturday, August 27, 2016

Image: The Maersk Group

 Have you heard about Maersk Line's smart reefers that can listen and talk? Cutting edge technology that reduces risk in customer supply chain, claims Maersk Line.

 

"We’re always looking for ways to improve cargo care on behalf of our customers. As the world’s biggest container shipping company, we play an important role in cold chains all over the world, and our care means your cargo has a safe passage from field to fridge," says a statement in the company website.

 

Innovation is a key element for us in the quest to ensure that the goods arrive in the exact condition intended. "One of our new developments is called Remote Container Management (RCM), which turns the reefer container into a digitally connected device," says the company.

 

RCM lets Maersk monitor the temperature and humidity in the container, enables it to handle alarms remotely, complete faster pre-trip inspections, and much more. 

 

"With RCM, we have developed an e-PTI method that can take that process down to 12 minutes by calculating the condition the reefer is expected to arrive at the inspection point in," observes Catja Rasmussen, Head of RCM Maersk Line.

 

Already implemented in 270,000 Maersk Line reefer containers, it’s an innovation that lets Maersk take cargo care to the next level.

 

"By ensuring and monitoring the ideal environment for your refrigerated goods, RCM lets you experience true peace of mind when you ship with Maersk Line," says the statement.

 

Reefer containers have widely been credited for expanding global trade in fresh foods; their integrated, almost self-sufficient, nature enabling the door-to-door transport of 29 tonnes of goods from anywhere in the world to virtually anywhere else. And by their very nature, they ought to ensure continuous chilling of these goods irrespective of where they are.

 

"We have listened to our customers and recognised the need to upgrade our reefer fleet. Our job is to enable you to deliver your promises in the exact condition they were intended to. When we pair our expertise and customer relationships with modern innovation, we can really make a difference in your supply chain," said Shereen Zarkani, Global Head of Reefer Management Maersk Line.